At Laffies Gear, we believe sport is more than competition—it’s about connection, growth, and passion. Whether you’re a young athlete starting your journey, a seasoned player looking for an edge, or simply someone who values an active lifestyle, our mission is to equip you with the gear, guidance, and support you need to perform your best.
We’re not just a sports store. We’re a community hub where players, families, schools, and coaches come together to find the right equipment, learn, and feel part of something bigger. When you walk into Laffies Gear—or visit us online at laffies.co.za—you’re not dealing with a faceless retailer. You’re engaging with a team of people who live and breathe sport every single day.
Our Story
Laffies Gear began with a simple vision: to make high-quality sports gear accessible to every player in our community.
The name “Laffies” comes from the spirit of grit, determination, and joy—the qualities we believe define true sporting excellence. Starting out as a small store serving local schools and athletes, we’ve grown into a brand that people trust across the Midstream Estate and beyond.
From day one, our philosophy has been clear:
- Offer expert advice. Every racket, shoe, or piece of equipment comes with guidance based on real experience. We don’t just sell; we help you choose what truly fits your game.
- Build long-term relationships. Many of our customers started with us as juniors and are now competing at high school, university, or club level. We’re proud to have been part of that journey.
- Give back to sport. We reinvest in local events, sponsor athletes, and support schools because we know that strong communities create strong players.
Why Athletes Trust Laffies Gear
1. Expertise You Can Rely On
Our team isn’t made up of salespeople who happen to sell rackets. We’re players, coaches, and parents who understand the game from every angle. We know what it’s like to be on court, on field, or trackside, and we use that knowledge to guide you toward equipment that truly makes a difference.
When you ask us about a new tennis racket or a pair of running shoes, you won’t get generic answers. You’ll get detailed, practical advice rooted in experience.
2. Community First
We’re proud to serve not only individual athletes but also schools, clubs, and academies. From Midstream College to Brooklyn Union, from weekend warriors to national competitors, we’ve built relationships across the spectrum. This trust matters to us. It’s not about one purchase—it’s about being the go-to sports partner year after year.
3. Carefully Selected Gear
We don’t stock everything. Instead, we curate a range of brands and products that we believe in. This means every item you find at Laffies Gear is chosen for quality, performance, and value. Whether it’s the latest racket technology, durable school sportswear, or custom restringing, we stand behind what we sell.
4. Honest, Friendly Service
Many of our customers say the same thing: “It feels like family here.” We’re approachable, we listen, and we care. Our goal is to make your visit enjoyable and stress-free, whether you’re browsing online or stepping into our store.
Our Services
Racket Expertise
We specialize in tennis, padel, pickleball, and squash gear. Beyond selling rackets, we provide demo services so you can test before you invest. Every player has a unique swing style, and we’re committed to helping you find the perfect match.
Restringing & Customization
Your racket is an extension of your hand, and strings can make or break your game. That’s why we offer professional restringing services tailored to your needs—control, power, or spin. We also handle grips, dampeners, and adjustments to keep your equipment competition-ready.
Sports Apparel & Footwear
From school uniforms to specialized performance shoes, we supply apparel designed for durability and comfort. Our growing range includes products for running, gym, hockey, cricket, soccer, and more.
Team & School Partnerships
We supply gear for schools, academies, and clubs, offering bulk solutions and personalized support. This includes sponsorships, branded teamwear, and product packages designed around specific sporting programs.
Our Values
At Laffies Gear, values are not words on a wall—they guide every interaction we have.
- Integrity. We’ll never push products you don’t need. Honesty is non-negotiable.
- Excellence. From customer service to product selection, we aim for the highest standards.
- Community. Sport is about togetherness, and we put people before profit.
- Growth. Just like athletes train to improve, we’re constantly learning, evolving, and adapting to serve you better.
The Future of Laffies Gear
We’re excited about what lies ahead. Our merger with Sport24Seven expands our product offering and footprint, allowing us to combine the best of brick-and-mortar service with the reach of e-commerce. From February 2025, Laffies Gear will become the Sport24Seven Brick & Mortar store, while maintaining the personal touch and expertise our customers know us for.
This means more brands, more variety, and even stronger support for schools and clubs—without losing the trusted face-to-face service you’ve always received.
A Personal Invitation
We know you have choices. There are countless online stores and big retail chains promising discounts and flashy ads. But what those places often lack is heart.
At Laffies Gear, we’re not just selling sports equipment—we’re building relationships that last. We want to know your child’s first tournament result. We want to hear about your weekend race. We want to be the first to celebrate when you hit a personal best, and the first to help when you need new gear to get there.
When you choose Laffies Gear, you’re choosing a partner who will walk alongside you, on and off the court.
Testimonials
“I bought my first tennis racket from Laffies Gear, and they guided me patiently through all the options. Two years later, I still pop in for strings, grips, and advice. They always make me feel welcome.” – Roberto Vaglietty
“Our school has worked with Laffies Gear for over three years, and they’ve never disappointed. Reliable, professional, and invested in our athletes.” – Mario Olivier
Join the Laffies Family
Every athlete deserves support, encouragement, and the right tools to succeed. At Laffies Gear, that’s what we promise. We’re not perfect, but we are passionate, and we’re constantly striving to do better—for you, for your family, and for our community.
So whether you’re stepping onto a tennis court, running your first 5K, or simply shopping for your child’s next school sports season, know this: you don’t have to do it alone.
Welcome to Laffies Gear.
Welcome to the family.