About us
At Laffies, we don’t just sell sportswear — we fuel ambition. From school sport to street-ready style, our gear is made to move, built to last, and designed for those who play with purpose.
Premium brands. Performance you can feel.
Gear That Competes
We stock top-tier sport clothing and equipment for athletes who demand more. From racket sports to running, fitness to school kit — we only work with the best brands in the game. Because real athletes deserve real gear.
We live sport. That’s why we get it right.
Built by People Who Play
Laffies isn’t run by corporate suits — it’s run by coaches, athletes, parents, and weekend warriors. We know what works, what lasts, and what pushes performance. Expect honest advice, elite products, and real connection.
Started just before lockdown. Still standing.
Born in the Toughest Season
Laffies launched in 2020, right before the world shut down. Instead of folding, we hustled. We delivered gear through gates, met players in driveways, and built a loyal base from the ground up. We’re here because we earned it — and we’re just getting started.
Our incredible team are here for you
Auret Jansen
Head of Operations
"Profit in business comes from repeat customers; customers that boast about your product and outstanding service"
Denton Meintjes
Head of Sales
"Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends work with you."
JL de Jager
Mascot
"You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer focus can’t be copied."
Tanya Dragt
Customer Support
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves."
I’m so happy with the service from Laffies Gear– my order was delivered within 48 hours and the thought and care they put into their products really stands out. Plus, their support is just awesome!
Sean Walsh
Cape Town, RSA
Fabulous top bought as a birthday gift for a friend who wears it almost every day. Smart packaging which looks exciting and special. Very good on delivery. Will purchase it again as a gift and for myself!
Caleb van Wijk
Midrand, RSA
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