Description
o An Iconic line of the Lotto apparel offer, presents a modern SOCCER-FIVE-A-SIDE inspiration with its colours, materials and style
o An Essential line of the lifestyle section, Smart conveys a strong brand identity, with its iconic 90’s inspired retro logo, both big and small
o Thanks to its minimal and excellent value for money items, the line rules as a universal section of the lifestyle universe
o Target consumer: brand-driven consumers looking for basic and easy-to-wear items
o Exclusively cotton products with French terry no stretch and jersey materials, in line with competitors’ offer
o Wide range of basic and classic colours: white, grey, navy and black with sporty accents thanks to contrasted logos
o Complete the range winter trend burgundy and military green, with on-tone logos for a more sophisticated look
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