Description
o An Iconic line of the Lotto apparel offer, presents a modern SOCCER-FIVE-A-SIDE inspiration with its colours, materials and style
o Target consumer: young and brand-driven consumers
o New cleaner styles with less invasive prints, entirely renewed with graphic layouts but retaining its characteristic and extensive use of the Lotto logo
o The key elements of the commercial success of this line are the quality and lightness of the materials, constructive solutions and excellent wearability
o Mix of materials encompassing cotton and polyester so as to adapt to the individual demands of different markets
o Losanga and Lotto script is combined with the Italian Sport Design pay-off, the typical juxtaposition of the line
o Tone-on-tone graphics, some with catchy lightning graphics for a fresh and dynamic look
o Two colour stories inspired by active sports: blue-based combined with red fluo and intense blue; black-based with fluo yellow details; white transversal tops complete the offer
o Contrasting fluorescent details, such as piping and drawstrings
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